Thursday, 2 September 2010

Zara Joins the Online World

I can't help but be excited that fast-fashion chain Zara finally has a fully-transactional website! This means that those cute leather boots, chunky knit cardi's, bum-perky jeans and fur-lined coats that normally disappear from our lives the moment they sell out in store, will be able to be bought by the click of a mouse!

The website is effortlessly chic, continuing their brand story perfectly. Lookbook's for each collection, offer style advice and outfit-building inspiration for browsers.

Not only can Zara now compete against the likes of ASOS, Very and My Wardrobe on line, but also from the touch of an iPhone or iPad.
Suddenly, the brand has gone from hard-to-access to access-everywhere, and I love it.

Have fun shopping... long live classic chic!

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